Doing well by doing good: How successful is social media’s impact on a socially responsible company’s bottom line?

As more entrepreneurs participate in the creation of economies that foster innovation and social change, how do these businesses stay profitable and ensure a viable ROI? Social media has done well and good as a powerful tactic in rallying movements for social change around the world and in the corporate world by boosting brand loyalty and authenticity via CSR. This seems like the natural habitat to gain a customer’s trust and feedback through transparency and engagement. But how successful is social media in converting a good cause to sustainable dollars? What is the impact on the overall ROI for those businesses doing good and trying to do well? We’ll answer these questions and many more in this moderated panel hosted by SCENEPR in association with Design for Social Innovation (DSI) at SVA

Sponsored By

Registered Attendees will enjoy wine & appetizers, before & during the event.

Sponsored by Deloitte.

Two Week "Do Good" Trial to The Mutual

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You will receive a special promo code with your registration confirmation!

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Attendees of Doing Well by Doing Good will also be invited to join us for FASHION WEEK CLOSING NIGHT PARTY following the panel

Only Registered Attendees can attend this Fashion Week exclusive event being hosted by SCENEPR! & NOLCHA FASHION WEEK

Moderated by

BRIAN REICH

SVP/Global Editor
Edelman

Brian Reich is senior vice president - global editor for Edelman, where he provides editorial vision and strategy for the company. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). Learn more about Brian at www.shiftandreset.com.

Website: http://brianreich.tumblr.com/

Twitter: @brianreich

Panelists:

MELISSA ANDRADA

Brand + Digital Strategist
Wolff Olins

I'm a creative strategist interested in the space where technology, innovation and social impact meet. I'm intensely fascinated by the possibilities that new technologies offer for building brands, products and services that create a positive change in the world. I currently work for Wolff Olins New York where I help develop game-changing strategies for clients to grow their businesses, internal cultures and impact on the world. In addition to client work, I help lead and implement Wolff Olinsʼ web and social media strategy.

In my spare time, I teach brand strategy classes to entrepreneurs at General Assembly, and help lead product strategy for Whtespace, a startup I cofounded that lets people create beautiful email newsletters.

Website: http://www.melissaandrada.com

Twitter: @themelissaard

ERIN BARNES

Co-Founder & Executive Director
IOBY

Erin is an environmental writer with a background in water management. She worked as a writer on climate change and other pressing environmental issues for high-level U.S. elected officials and others before coming to ioby full time. She currently serves on the Board of Directors for the Manhattan Land Trust that manages urban community gardens to preserve, improve, and promote community managed open spaces for the benefit of all.

From 2007-2008, she was the environmental editor at Men’s Journalmagazine and wrote for other publications such as New York and Plenty. From 2003-2005, she worked as a community organizer and public information officer at the Save Our Wild Salmon Coalition in Portland, Oregon.

While completing her Master of Environmental Management in water science, economics, and policy at the Yale School of Forestry & Environmental Studies, she was a U.S. Department of Education Foreign Language and Area Studies scholar in Portuguese. She did field research on socio-economic values of water in Goyena, Nicaragua, and the Bolivian and Brazilian Amazon. Her report “Market Values of the Commercial Fishery on the Madeira River: Calculating the Costs of the Santo Antônio and Jirau Dams to Fishermen in Rondônia, Brasil and Pando-Beni, Bolivia” was published in the Tropical Resources Institute Journal in 2007.

Erin holds a B.A. in English and American Studies from the University of Virginia. She has lived in Prospect Heights, Brooklyn, since 2008.

Website: http://www.ioby.org

Twitter: @ioby

NATHAN PINSLEY

Senior Strategist
Purpose

Nate believes in “repurposing” the tools of modern commerce in service of the common good. He finds ways to apply breakthroughs in technology, branding, and psychology to advance progressive and restorative change.

Before joining Purpose, Nate was a consultant at McKinsey & Company in the Sustainability & Resource Productivity Practice. While there, he focused on promoting sustainable consumer behavior and accelerating deployment of clean technologies. He has advised local and national governments, consumer goods manufacturers, energy utilities, private equity investors, and other leading global institutions in pursuit of a more sustainable economy. Previously, Nate worked in the colorful world of brand strategy and qualitative consumer research.

Website: http://www.purpose.com/

Twitter: @natepinsley

HEATHER REES

Chief Operations Officer
Roadmonkey Adventure Philanthropy

Before joining the Roadmonkey movement, she created and ran programs that improved communities in New York City, Guatemala, Afghanistan and Rwanda. In 2002, she co-founded a women’s health organization on the University of North Carolina campus. In 2005, Heather ran community-rebuilding projects in post-hurricane Guatemala. In 2008, she founded the NYC Venture Philanthropy Fund. She's been a consultant to the Fair Trade Foundation, Artisans United for the Development of Atitlán (Guatemala), and Business Council for Peace. Heather earned a Masters of Science in Gender, Development, and Globalization from the London School of Economics, and a Bachelor of Arts in Public Policy/Political Science from UNC.

Website: http://www.roadmonkey.net/

DAN SCHUTZSMITH

Creative Director and Co-Founder
Mark & Phil

Daniel Schutzsmith is a rare breed - a hybrid of equal parts business, design, programming, and strategy - ready to change the world.

He's the Creative Director and Co-Founder of Mark & Phil, an agency providing fine crafted cause marketing and philanthropic strategy for non-profits and triple-bottom-line focused companies.

Prior to that he worked with The Barbarian Group to help define their new biz process and lead strategic pitches for brands like Broadway.com, San Diego Zoo, Rocking Roll Hall of Fame, and New York Life. Over the past decade he has worked with clients such as Adobe, Greenpeace,CosmoGIRL!, Live Earth, The Pixies, MTV, Phish, Nelson Mandela Foundation, PBS: American Experience, They Might Be Giants, TBS, Pepsicoand Dave Matthews Band.

Daniel shares his passion for the craft through speaking engagements year round. He is also a professor at the School of Visual Arts.

Website: http://markandphil.com/

Twitter: @schutzsmith

Venue Host

The Taap.it Experience

Online shopping is uber convenient but it can also be frustrating. Sometimes you receive an item after waiting for 2 weeks, but it is either damaged in transit or just not what you expected. Offline shopping in person can be fun but it can also be tiring. Walking from store to store and not finding what you want is frustrating. We know. We know. We combine the best of online and offline shopping and eliminate the frustration. We create a whole new shopping experience and put it in the palm of your hand through a sweet little mobile app, called Taap.it. You now can browse for specific products, exact dishes, and particular services (more than just store name and location) that your neighborhood stores have to offer. Everything comes with photos so you know exactly what you are getting. You can buy directly on the app and enjoy fast local delivery. Taap.it is available on the web at www.taap.it , App Store, and Android Market.

Website: http://taap.it

Twitter:@TaapItApp

Facebook: http://www.facebook.com/taap.it